Author: Ryan Levesque

“Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level” by Ryan Levesque is a marketing book that introduces the Ask Method. This method helps businesses understand their customers’ needs and preferences through a series of well-designed surveys.

Summary

The book is divided into two main parts:

1. The Story: This section covers Ryan Levesque’s personal journey and the development of the Ask Method. It includes chapters on his early struggles, key discoveries, and the pivotal moments that led to the creation of the methodology.
2. The Methodology: This part delves into the specifics of the Ask Method. It explains how to design and implement surveys to gather valuable customer insights. The methodology is broken down into several steps:

• Prepare: Conduct a deep dive survey to understand your audience.
• Persuade: Use a landing page to encourage prospects to take the survey.
• Segment: Categorize respondents based on their answers.
• Prescribe: Offer tailored solutions based on the survey results.
• Profit: Implement upsell sequences to maximize revenue.
• Pivot: Use feedback loops to refine your approach.

Reviews

The book has received positive reviews for its practical approach and actionable insights:

• Charelle Griffith praises the book for its detailed explanation of the Ask Method and its real-world applications¹. She highlights the case studies included in the book, which demonstrate the method’s effectiveness in various industries.
• Four Minute Books appreciates the book’s focus on creating engaging surveys and segmenting audiences to provide relevant solutions². The review emphasizes the importance of understanding customer needs, even when they are not explicitly stated.

Overall, “Ask” is highly recommended for entrepreneurs and marketers looking to improve their customer engagement and increase sales through a data-driven approach.

Source:
(1) [Review] Ask by Ryan Levesque – Charelle Griffith. https://www.charellegriffith.com/ask-ryan-levesque-book-review-summary/.
(2) Ask by Ryan Levesque Summary – Four Minute Books. https://fourminutebooks.com/ask-summary/.
(3) How to use ChatGPT to summarize a book or article. https://www.digitaltrends.com/computing/how-to-use-chatgpt-to-summarize-a-book-or-article/.